Go back to the enewsletter United Airlines is i

first_imgGo back to the e-newsletter >United Airlines is introducing a new custom-designed seat for first-class cabins on more than 200 of the company’s narrowbody aircraft. The seat will debut on an Airbus A319 this week, with retrofits on A319s, A320s and many Boeing 737s and 757s through 2016.Developed with input from customers whom the airline invited to test seat prototypes, UA and design firm PriestmanGoode have created several elements to improve the customer experience, including:All-leather seat covers in signature navy and champagne colorsA patented-design tray table with tablet holder, enabling travelers to enjoy food and beverages while using their personal electronic devicesAn articulating seat bottom for greater comfort when reclining and an adjustable headrestIn-seat universal A/C power outlets for customers to charge their devicesAdditional in-seat storage, including two seatback pockets and side stowage for laptops and tabletsDedicated beverage holdersGranite cocktail tablesAt 21.1 inches wide, the new United First seat is wider than the current seat and will have numerous custom-design elements and premium finishes, including the signature UA-branded tag.Each aircraft will continue to have the same number of premium-cabin seats.“This new seat is directly based on customer testing and feedback,” said Tom O’Toole, UA’s senior vice president and chief marketing officer. “We designed a custom seat that incorporates the features that today’s passengers want and upgrades our cabins.”UA’s new premium-cabin seat is among upgrades the airline is making to its aircraft interiors, including larger overhead bins, more in-seat power outlets and new carpets, mood lighting, boarding music and galley flooring.The airline has also recently:Updated its mobile app to offer interactive indoor maps at the airline’s hubs in the continental United States, including testing beacons at Newark Liberty International AirportExpanded its personal device entertainment to 120 Wi-Fi-equipped United Express regional jets, enabling more customers to stream free content to their laptop computers and iOS and Android devicesLaunched an upgraded food and beverage service – including multi-course meals, complimentary beer and wine and a new option to purchase premium snacks – for customers in United Economy on many intercontinental flightsIntroduced products from Cowshed Spa, the premium spa and lifestyle brand of London-based Soho House & Co., in premium cabins on long-haul international flights and in more than a dozen UA airport lounges worldwide.Go back to the e-newsletter >last_img

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