Woodward said Chang’s story is only one of many interesting stories happening on campus. Last week’s commercial featured the work Notre Dame has done in Haiti in the aftermath of the earthquake. The commercial shows the devastation in Haiti, and then responds to the presentation of this problem by offering a solution. “Three years ago we came up with a concept — ‘what would we fight for?’” Todd Woodward, associate vice president for Marketing Communications, said. “The concept is built up around us being the ‘Fighting Irish,’ which is based on football. A new two-minute commercial now airs on NBC during every home game, asking viewers “What would you fight for?” Researchers at Notre Dame have created new technology to aid field medical workers with diagnoses. The commercial features the research being done at Notre Dame and the faculty who are spearheading the research campaign, including Dr. Chia Chang of the College of Engineering. “Notre Dame is full of amazing stories — incredible things our faculty and students are doing,” Woodward said. “To me it’s about why they are doing it … We want them to say this seems exactly what Notre Dame ought to be doing. It is so important that Notre Dame does this kind of work and it seems in line with their character.’” The commercial ends with Chang saying: “Fighting for innovative health care, we are the Fighting Irish.” The ad focuses on the academic work that is done at Notre Dame. The commercial also attempts to convey why the work is being done and why such work is important to a student or faculty member doing research at Notre Dame, Woodward said. “First rate medical care is a fundamental right for every person. Our hope is that our technology can make this a reality for everyone,” Chang said. “In the ads, we focus on what people don’t know about us,” Woodward said. “We want to bring awareness to the academic work that our students and faculty are engaged in, but look at it through a Notre Dame lens since we believe we are not like any other school, and our approach here is different.” “Football is critical to us, as is our Catholic identity, in communicating what makes Notre Dame unique.” Woodward said University President Fr. John Jenkins’ campaign to boost Notre Dame’s reputation as a prominent research university is showcased in the advertisement.
The Northern Irishman won by three shots ahead of Alex Noren with a final round 70 securing his 10th European Tour title. Six years ago, a teenage McIlroy captured his first professional title at the event and after coming close a couple of times since, the 25-year-old was delighted. World number one Rory McIlroy admitted he was looking for the solid rather than the spectacular as he won the Dubai Desert Classic for a second time. “It is always great coming back here, it is nice to put my name on trophy once again,” he said at the trophy presentation. “I felt like I was finishing second every time I was teeing it up, so it was time for a change, obviously the only way I wanted to go was one better and thankfully I was able to do that today. “I played very nicely all week. I did what I needed to do today to keep my nose in front and be able to win. “I still get nervous, a little tentative, we’ve seen what can happen to big leads. “I was making sure I wasn’t making any mistakes and to play a solid round.” Noren, who played just two events in 2014 due to tendinitis in both wrists, finished second after an impressive six-under final round of 65 saw him leap up the leaderboard from eighth to finish on 19 under par. Noren was not thinking about victory at the start of the day and after missing so much time due to injury of late, the Swede was delighted with his showing. “It was an amazing day, an amazing week,” Noren, who finished ninth at the Commercial Bank Qatar Masters last week, told Sky Sports. “I missed it so much it was really nice. I never, ever thought of winning. He (McIlroy) is playing so good, I was trying to get a nice finish. “I just tried to keep making birdies and keep up with the other guys.” Stephen Gallacher, who won the tournament both in 2013 and 2014, failed to replicate the form he showed on the first two days. Gallacher finished with four birdies in the back nine, but dropped shots on the first and 14th meant he finished third on 16 under. England’s Andy Sullivan failed to finish strongly with a bogey on 15 bringing an end to his challenge, while a dropped shot on the last meant he finished in fourth, with a two-under final round of 70. Martin Kaymer was the day’s big mover as he closed with a final-round 64 to jump 30 places and finish level with Sullivan on 15 under par. France’s Gary Stal also finished in fifth after four under on the final day, with Bernd Wiesberger also finishing 15 under. Morten Orum Madsen, who started the day in second, was left ruing a seven on the opening hole and two dropped shots on the back nine as he finished on 15 under. Graeme McDowell closed with a 70 to finish 14 under par, good enough for ninth. His countryman McIlroy never looked like losing control. He only hit four fairways in regulation on the third day, with his superb play with the putter seeing him through. And McIlroy needed his hot club to get through the first unscathed after another loose tee shot, while good work in the sand on the third saw him claim his first birdie of the day on three. The Northern Irishman dropped his first shot in two days on the seventh. The group behind were closing, with Madsen moving back up the field with three birdies while Noren was also moving up the field after four-under-par scores in the opening seven. Another sand save from McIlroy, this time on the 10th, saw him pick up another birdie before another poor approach, this time on 12, meant he had to work hard again to save par. Sullivan birdied 13 and Madsen 14 to keep the pressure on the leader, while Lee Westwood, who began the day in third, was having a nightmare, with a bogey at six, a double bogey at nine and another dropped shot at 12 meaning the end of his challenge. He finished with a level-par 72 to finish ninth. McIlroy’s approach on 13 was far more palatable, as he claimed another birdie to stretch his lead back to five. Noren made birdies at 17 and 18 and a final round of 65 would have been well received after spending so long away from the sport late year. Madsen bogeyed both 15 and 16 to end his challenge and with McIlroy consistently making pars, the title was his. Press Association