Commercial portrays ‘Fighting Irish’ on NBC

first_img Woodward said Chang’s story is only one of many interesting stories happening on campus.  Last week’s commercial featured the work Notre Dame has done in Haiti in the aftermath of the earthquake.  The commercial shows the devastation in Haiti, and then responds to the presentation of this problem by offering a solution. “Three years ago we came up with a concept — ‘what would we fight for?’” Todd Woodward, associate vice president for Marketing Communications, said. “The concept is built up around us being the ‘Fighting Irish,’ which is based on football.  A new two-minute commercial now airs on NBC during every home game, asking viewers “What would you fight for?” Researchers at Notre Dame have created new technology to aid field medical workers with diagnoses. The commercial features the research being done at Notre Dame and the faculty who are spearheading the research campaign, including Dr. Chia Chang of the College of Engineering.   “Notre Dame is full of amazing stories — incredible things our faculty and students are doing,” Woodward said. “To me it’s about why they are doing it … We want them to say this seems exactly what Notre Dame ought to be doing. It is so important that Notre Dame does this kind of work and it seems in line with their character.’” The commercial ends with Chang saying: “Fighting for innovative health care, we are the Fighting Irish.” The ad focuses on the academic work that is done at Notre Dame.  The commercial also attempts to convey why the work is being done and why such work is important to a student or faculty member doing research at Notre Dame, Woodward said. “First rate medical care is a fundamental right for every person.  Our hope is that our technology can make this a reality for everyone,” Chang said. “In the ads, we focus on what people don’t know about us,” Woodward said. “We want to bring awareness to the academic work that our students and faculty are engaged in, but look at it through a Notre Dame lens since we believe we are not like any other school, and our approach here is different.” “Football is critical to us, as is our Catholic identity, in communicating what makes Notre Dame unique.”  Woodward said University President Fr. John Jenkins’ campaign to boost Notre Dame’s reputation as a prominent research university is showcased in the advertisement.last_img read more

Kwara DOS Urges Return to Grassroots

first_imgHammed Shittu in IlorinThe Kwara State Director of Sports, Malam Tunde Kazeem, has called on corporate bodies in the country to invest in grassroots sports development.This, he believes would go a long way of tapping talented sports men and women that abound at the local areas of the country.Kazeem made the call in Ilorin at the weekend during the end of Droplets Basketball Clinic for children under the age of five to 15 years old. He said that, since government cannot do the development of sport alone, well-to-do individuals and corporate bodies must join hands to support the government to uplift the sports development in the country.He challenged well- to do individuals across the country to emulate Olatunji Ayeni, who in the last seven years has been investing in kids development in basketball.The organiser of the clinic, Olatunji Ayeni, represented by the Kwara Falcons Secretary, Azeez Bello, thanked parents for encouraging their kids to play the game.Ayeni promised that, he will continue to do his best to make sure the game grow and popular among Nigerian children especially minors.Yellow Team defeated the Green Team to scoop the trophy in the Free Throw competition for the kids at the closing ceremony. There were also presentation of trophies to outstanding players and teams.A total of 147 kids registered for the 2016 edition of the clinic which entered it’s 6th edition.Kwara State Basketball All Stars had defeated their Oyo State counterparts by 53-44 to round up the clinic.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more