The basic idea of this promotion is direct contact of wineries with customers, distributors and restaurant owners, and exchange of information on supply and demand, and their wines in Berlin were presented by wineries Badel 1862, Belje, Dalmacijavino, PZ Vrbnik and Kutjevo. The fact that our wines are becoming more and more recognizable in Germany is supported by the numbers. In 2017, we exported 786 tons worth over 2 million euros, and in the first nine months of 2018 we exceeded exports of 700 tons and reached a value of 1,9 million euros. “I believe that indigenous varieties such as Teran, Pošip or Debit are a key factor for international positioning. Reasonable prices are also an advantage. But consumers need to be made aware, more educated about such events”, Said the presentation leader Suad Zlatić and pointed out that it is important to adapt to the market:”From experience I can say that if a foreigner cannot read č, ž or š, he will not order that wine”. Despite limited production and thus weak exports, Vrbnička žlahtina is well known to the Germans. “We account for only 10 percent of total exports, but we are here for promotion. Croatia is no longer an anonymous country, we are known in sports, tourism, so why not be by wine”, Said Marino Vladić, director of PZ Vrbnik. By branding Croatia as a wine country, we put the wind in the back of wine exports and that is why we insist on wine promotions. It is easy with the Germans, they are our loyal visitors during the tourist season so they have the opportunity not only to try our wines but also to tie memories”, Said Luka Burilović, President of the Croatian Chamber of Commerce. The Croatian Chamber of Commerce in the Berlin restaurant Oxymoron organized a promotional dinner where wines gathered under the brand were presented Vina Croatia – mosaic wines. Luka Zadro, CEO of Dalmacijavina, said that this promotional dinner was an ideal opportunity to negotiate deals with new distributors, given that Dalmacijavina started exporting to Germany only at the end of last year.
14 Nov 2016 Pioneering golf event is breaking down the barriers A unique golf programme set up to help disabled people access the sport has been hailed a success. The Beacon Centre, the Black Country’s leading sight loss charity, teamed up with the Mark Butler Golf Academy in Sedgley to launch the pan disability golf programme. The two organisations have been working together for more than two years to help those living with sight loss to try golf. After three successful ‘introduction to golf’ courses the charity and the golf academy, working closely with England Golf, wrote a golf programme to work with the visually impaired as well as other disabilities. A total of 24 players from the Black Country, Staffordshire, Worcestershire and Herefordshire took part in the programme which culminated in the BeaconButler Challenge Cup, which was based around the Ryder Cup format with players split into Europe and America teams. It finished in a draw with both teams scoring 93 points – and next year’s campaign is already being planned. The charity’s Innovations Development and Funding Officer, Annamarie Balram, said: “Our golf programme has been a huge success enabling participants to socially engage with others as well as improve their health and well-being and giving them access to a sport that may have been deemed inaccessible in the past. “The programme has built confidence and independence with many of the participants becoming members of the golf academy. Jamie Blair, England Golf Disability Manager, said: “It is great to see the strength of partnership between the Beacon Centre and their local facility at the Mark Butler Academy. The event has not only provided a target for many of the golfers involved but also raised awareness of what can be possible for disabled people, regardless of their disability. “The friendly rivalry between the counties involved also created a great social side before, during and after the event with golf, as always, offering the opportunity to meet new people and make new friends.” The BeaconButler Challenge Cup was supported by PGA professionals Mark Butler and Adam Robinson of the Mark Butler Golf Academy; Robert Laing from the Bromsgrove Golf Centre; and Russell Adams from Gaudet Luce Golf Club. As well as the Beacon Centre, a number of other charitable organisations were represented in the programme including Wings, High Flyers, Langstones, Headway and Cambian. The Beacon Centre and the Mark Butler Golf Academy raised almost £9,000 through grants, donations, sponsorship and fundraising to host the programme, which has also enabled the BeaconButler Challenge Cup 2017 campaign to start. Captions: Top – A competitor in the BeaconButler Challenge Cup; below players and supporters at the event. Images courtesy AT Golf Photos