Commercial portrays ‘Fighting Irish’ on NBC

first_img Woodward said Chang’s story is only one of many interesting stories happening on campus.  Last week’s commercial featured the work Notre Dame has done in Haiti in the aftermath of the earthquake.  The commercial shows the devastation in Haiti, and then responds to the presentation of this problem by offering a solution. “Three years ago we came up with a concept — ‘what would we fight for?’” Todd Woodward, associate vice president for Marketing Communications, said. “The concept is built up around us being the ‘Fighting Irish,’ which is based on football.  A new two-minute commercial now airs on NBC during every home game, asking viewers “What would you fight for?” Researchers at Notre Dame have created new technology to aid field medical workers with diagnoses. The commercial features the research being done at Notre Dame and the faculty who are spearheading the research campaign, including Dr. Chia Chang of the College of Engineering.   “Notre Dame is full of amazing stories — incredible things our faculty and students are doing,” Woodward said. “To me it’s about why they are doing it … We want them to say this seems exactly what Notre Dame ought to be doing. It is so important that Notre Dame does this kind of work and it seems in line with their character.’” The commercial ends with Chang saying: “Fighting for innovative health care, we are the Fighting Irish.” The ad focuses on the academic work that is done at Notre Dame.  The commercial also attempts to convey why the work is being done and why such work is important to a student or faculty member doing research at Notre Dame, Woodward said. “First rate medical care is a fundamental right for every person.  Our hope is that our technology can make this a reality for everyone,” Chang said. “In the ads, we focus on what people don’t know about us,” Woodward said. “We want to bring awareness to the academic work that our students and faculty are engaged in, but look at it through a Notre Dame lens since we believe we are not like any other school, and our approach here is different.” “Football is critical to us, as is our Catholic identity, in communicating what makes Notre Dame unique.”  Woodward said University President Fr. John Jenkins’ campaign to boost Notre Dame’s reputation as a prominent research university is showcased in the advertisement.last_img read more

MMH holding blood drive

first_imgBATESVILLE, Ind. — Blood banks need blood to save lives.You can help next Thursday by donating at Margaret Mary Health.The blood drive will be held at the hospital from 8 – 5.All donors must be 17 years old and weigh a minimum of 110 pounds.To schedule your appointment call 800-830-1091.Remember, one pint of blood can save up to three lives.last_img

SPORT-OLY-IND-WRAP 2

first_img(REOPENS FGN 23) (REOPENS FGN 23) A winner of eight gold medals, the Indian mens hockey team qualified for the quarterfinals for the first time in 36 years but could not progress further as it once again squandered a lead to go down 1-3 to Belgium. Tennis continued to have its share of controversies when Leander Paes, an 18-time Grand Slam doubles winner making a record seventh appearance, turned up late for the mens doubles campaign with Rohan Bopanna. The duos lack of practice was evident when they made a first-round exit, and the womens doubles pair of Sania Mirza and Prarthana Thombare also followed suit. Later, it was the mixed doubles pair of Sania and Bopanna who lifted Indias medal hopes before losing to the Czech duo of Radek Stepanek and Lucie Hradecka in the bronze play-off. It was a flop show in archery as Deepika Kumari once again failed to live up to the hype and made some costly blunders as the much-fancied womens team made a quarterfinal exit losing to Russia in a shoot-off. The biggest disappointment was in shooting which had earned India two medals in London 2012, a historic individual gold by Abhinav Bindra in Beijing 2008, in their total count of four medals from the last three editions but they drew a blank in Rio. World No.3 Jitu Rai provided the biggest hope to open Indias medal tally in the 10m air pistol on the second day. He started off under pressure in the 10m air pistol event and qualified for the final at sixth only to be the first to be eliminated, with an eighth position. Next came his pet event of 50m pistol, an event in which he had won the World Cup gold in Bangkok this year, but Jitus hopes were blown away by the wind. Amid the gloom, Bindra, in his fifth and final Olympics, came closest to a medal but finished fourth after being edged out by 0.5 points in the shoot-off against eventual silver-medallist Serhiy Kulish of Ukraine. There was disappointment from another senior pro Gagan Narang, who competed in three events of 50m rifle 3P, 50m rifle prone and 10m air rifle,. But the London Olympics bronze medallist failed to make an impression in any of them. The likes of Heena Sidhu, Ayonika Paul, and Apurvi Chandela also failed to live up to the hype losing in the elimination stage. National Rifle Association of India president Raninder Singh admitted in making a tactical blunder by allowing personal coaches for the athletes. Just when the wait for a medal was becoming an intense pain and shame with four days left for the Olympics, a 23-year-old little-known wrestler from Rohtak fought like a tigress, even as others, including Yogeshwar Dutt, disappointed. MORE PTI TAP SSR PMadvertisementlast_img read more