first demand, demand to create a customer. In order to find the demand, we should consider the following factors: first, the degree of demand, or dependence; second, the scale of demand; the third, the substitutability of demand;; fourth, the competition.
first, the degree of dependence on demand
demand is not very necessary, very dependent. Human needs can be divided into many levels, such as food and clothing, housing, and personal safety needs are Yin basic needs, is the first requirement is whether human development to what level of demand will not disappear. If the economic crisis, whether the economy as a whole, or the individual, people can not sing, can not buy LV bag, can reduce the dining and entertainment, but demand will not eat less traffic, communication, temple and other basic dependence, some demand is very high, while others can be alternative. For the Internet, the need to find information; reading news, communication needs, the demand for online transactions is the most basic needs. For example, some value-added services, such as entertainment demand may be due to the economic downturn and the greater impact. So, this business will never disappear, for such a business, the only problem is that too many competitors, too thin profit. The higher the dependence of the demand market, the smaller the impact of economic fluctuations.