Alibaba will be the top sponsor of the Olympic Games to build a global business platform for the Oly

Ma Yun and International Olympic Committee chairman ·

sina science and technology news Beijing time on January 19th evening news, the International Olympic Committee and the Alibaba group jointly announced in Davos, Switzerland, the two sides reached a deadline until the long-term cooperation in 2028. Alibaba will join the Olympic Partner (The Olympic Partner, ‘TOP’) sponsorship program, a "cloud service" and "service e-commerce platform" official partners, as well as the Olympic Channel’s founding partners.

"TOP" sponsor is the world’s highest level of cooperation International Olympic Committee, to the Olympic movement to provide funds, products, services, technology and human resources support. The "TOP" system was founded in 1985, each number about 10, each type of products and services in the global scope can only have a partner. Prior to the signing of the Alibaba, the Olympic Games currently has a total of 12 TOP sponsors, such as the United States, Coca-Cola, VISA and Ge, TOYOTA and Panasonic in Japan, South Korea’s samsung.

Global cooperation will cover

Alibaba with interests of the 2018 Pingchang Winter Olympics, the 2020 Tokyo Olympic Games, the 2022 Beijing Winter Olympics, and in 2024, 2026 and 2028 held in the summer and Winter Olympic games. According to reports, Alibaba will build a global business platform for the Olympic Games, with the help of Alibaba in the digital media technology and expertise, the development and customization of the Olympic Channel for Chinese users. In addition, Alibaba will output its own big data capabilities to assist the Olympic Games to strengthen the protection of the Olympic brand, to achieve full protection of the Olympic intellectual property rights.

Chairman of the board of directors of Alibaba

group Ma said: Alibaba group and International Olympic Committee cooperation, based on the common values of both sides, as well as the world, enrich the common vision of public life. We are proud to support the "Olympic agenda 2020" through our innovation and technology to assist the Olympic Games in the digital age."

Thomas, chairman of International Olympic Committee ·

, said: in the new era of the Internet, the unique advantages of Alibaba group can contract to help International Olympic Committee merger. The partnership has a breakthrough and innovative elements, until the 2028 cooperation period will help improve the efficiency of the Olympic Games related organizations, and to support our global search for digital opportunities."

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