Amazon Dangdang is the resurrection he strangled the entity bookstore the odds geometry

Abstract: once the network bookstore wantonly squeeze the living space of the traditional bookstores, recently there appears to be a "rejuvenation" momentum. In recent months, there are large domestic and foreign bookstores opened. Online bookstore wantonly offensive line entity bookstore, while the traditional entity bookstore in the winter of 2015, it seems to start quietly test.

with the rapid development of the electricity supplier, the store has been affected by the impact of the old department stores, brand stores, bookstores, supermarkets and many other stores have announced closed shop. However, the recent Amazon dangdang.com and the two online book retail chiefs are laying their own line under the store, this is the trend for? What are the odds of success are

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entity bookstore recovery

was the network bookstore wantonly squeeze the living space of the traditional bookstores, recently there appears to be a "rejuvenation" momentum. In recent months, there are large domestic and foreign bookstores opened. Online bookstore wantonly offensive line entity bookstore, while the traditional entity bookstore in the winter of 2015 and seems to start quietly tempted, perhaps, once the survival of a simple entity bookstore is on the road to recovery.

in November this year, the first Amazon Books entity bookstore Amazon in downtown Seattle to the north of the shopping center University Village officially opened, the Amazon’s move caused great concern in the industry. And in the Amazon bookstores shortly after opening, the domestic online bookstore dangdang.com also announced the bookstore plan, the next three years will be opened in the country under the 1000 line bookstore, its first store will be located in Changsha, an area of 1200 square meters, more surprisingly, 85% of the bookstore will open in the city at county level in.

business impact and have closed shop in the traditional bookstores now, and Amazon dangdang.com as a successful books electricity supplier turned its sights on the development of depression in the physical bookstore, that is the entity bookstore in

recovery?

in the physical Bookstore depression now, dangdang.com plan looks very ambitious, but the reality is very skinny. Dangdang said its entity bookstore will have food, cultural products, such as multi module combination, but the future can be built in accordance with its blueprint to develop it?

actually, Dangdang’s physical Bookstore program has already begun layout. In July this year, dangdang.com and BBK reached a strategic cooperation framework agreement, the two sides will cooperate in the BBK store opened the line of experience in sales, bookstores, online and offline resources sharing, warehousing and logistics, develop the FMCG market and other aspects of business cooperation.

But the

plan for the entity bookstore dangdang.com, most industry insiders are not optimistic, the main reason is the electronic books so that the physical Bookstore customers increasingly loss, coupled with the physical bookstore business costs, in recent years the closures have from the two or three line of the city to roll straight line city. >

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