List of marketing terms that credit unions need to know

first_imgWe all remember those vocabulary tests that we had to take in school. We’d study a list of words all week long, and then on test day, we‘d sit at our desks and wrack our brains trying to remember what “fortuitous” meant. (Honestly, we’re still not quite sure.) Even after school, the learning never really stops. We’ve compiled a list of marketing terms that we think are important to know, and we promise there’s not a test at the end.Beta site: “Beta” is a term meaning “final, public testing;” the beta site is used for testing and is not meant to replace the existing site just yet; once the beta testing is complete, the new website or website changes can go liveBrand guidelines: An outline that contains approved logo variations and uses, brand colors, a secondary color pallet, fonts, overall tone, printing instructions and web-specific instructions; typically used by outside vendorsCall to Action: A link, line of text, button or image that encourages a consumer to take action; example: “Subscribe Now” or “Call Today”Comp: An example of the proposed design showing the positions of text and artConcept: The general notion or idea of a projectContent: A piece of online information that is shared in hopes of it being digested, engaged with or shared by consumers continue reading » 5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Local Roundup: After a stellar seven days, HSU sophomore Tyras Rattler Jr. nabs CCAA Player of Week honors

first_imgSAN RAMON >> Humboldt State men’s basketball is off to a 6-1 start for the second-straight season, and sophomore Tyras Rattler Jr. has been a big reason why. Rattler was named the California Collegiate Athletic Association Player of the Week on Tuesday.The Oakland native averaged 20 points, six rebounds and 2.3 steals per game as he helped lead HSU to a 3-0 record last week. This is his first career selection as player of the week.Rattler shot 50 percent from the field, scored 19 points, …last_img read more

Sluggish soybean seed orders for 2018

first_imgShare Facebook Twitter Google + LinkedIn Pinterest The dicamba issues from 2017 continue to loom large for 2018 soybean seed orders. As training sessions have continued on the label changes and application requirements for the dicamba products in 2018, farmers have been waiting to make their soybean seed purchase decisions in what seems to be a generally sluggish soybean-ordering season.For those still holding off on making soybean orders because of unanswered dicamba questions, tight budgets, market uncertainty, or the tough agricultural economy, placing orders sooner is probably more beneficial than closer to the quickly approaching planting season.“Seed companies are packaging and treating what has been ordered. If you wait too long you may be limited on seed treatment options and your first choice of varieties may not be what you get. You may have to get something different or go up or down on maturity. We are starting to sell out of things. Plus you miss all of the early order discounts,” said Stuart Yensel, with Seed Consultants, Inc. “If you want bulk or Pro boxes you may not be able to get that with late orders. We have been delivering seed since October. There is still time but if you wait until right before planting season the traits, packaging, varieties, delivery times, and prices you get will be at the mercy of the seed company. There is a lot that goes into the cycle of producing seed and it is a process that takes time.”The changing soybean traits have created challenges for seed purchase decisions, but there have been many training sessions concerning dicamba and countless winter meetings to help sort out the details.“For months now there has been confusion about soybean technology, particularly with weed control,” said John Schartman with Pioneer. “Some of that is waning away now though as the growers are dialing into what they want. We have more technology now than what we have seen for soybeans and it adds complexity to the decision for soybeans this year. We have seen a little indecision this year, but not too much.”Interestingly, AgriGold offers only soybeans with dicamba resistance and sales have exceeded expectations for the seed company that only started selling soybeans for the 2017 growing season.“Because we are new to soybeans we don’t have much history with beans to compare, but we are not seeing that hesitation because we are above our projected sales for beans,” said Nick Brackman with AgriGold. “We only have one soybean platform: Roundup Ready 2 Xtend technology containing both dicamba and glyphosate herbicide tolerance, take it or leave it. We were nervous about going with soybeans but we have really adapted to it and this year’s sales have exceeded our expectations.”last_img read more

Pakistan armyman held for terror links with Hizbul Tehrir

first_imgPakistan Army is under the scanner for alleged terror links once again. Brigadier Ali Khan, a serving Pakistan army officer, has been arrested by army officials for suspected links with a banned terror group. Reports say authorities detained Brigadier Khan for ties with defunct terror group Hizbul Tehrir. The report of the brigadier’s detention was confirmed by the Inter-Services Public Relations (ISPR), Pakistani media has reported. The senior army officer Brigadier Ali Khan was posted at the GHQ.For more news on India, click here.For more news on Business, click here.For more news on Movies, click here.For more news on Sports, click here.last_img read more

Hundreds of expensive CWG gizmos go missing

first_imgEight months after the Commonwealth Games, skeletons continue to tumble out of the taint-ridden Organising Committee’s closet.The stock-taking of the assets purchased for the October 2010 Games has thrown up an endless list of expensive gizmos that were purchased but are now untraceable.The OC officials are finding it difficult to fix the exact worth of these gizmos as the files pertaining to their purchase are also missing.As many as 125 laptops, 45 television sets, including 33 LCDs, 25 desktops and over 40 DVD players are found to be missing. The list of missing gadgets is endless. “About 580 mobile phones issued during the Games can’t be traced, as is the case with 15 missing printers, two scanners, 10 microwave ovens, 80 web cameras which were installed on desktops, 10 projectors and 110 phone sets used for internet facility at the venues. Someone has even taken away about 80 pedestal fans from our possession,” OC chief executive officer Jarnail Singh said.Even the plaques, which were to be gifted to the heads of the Commonwealth Federation, were not spared. As many as 180 plaques were designed at a cost of Rs 23 lakh.Today the OC can account for only 89 of them. As they were not gifted to any representative of the Commonwealth Federation, the OC officials were perplexed about the fate of the remaining 91 plaques. The OC officials realised that the plaques had been stolen only when one of their consultants was caught carting it away on a close circuit TV camera. The consultant was later confronted and the plaque retrieved.The disclosure made by the OC chief to Mail Today part of the report being prepared for the Union sports ministry which will present it to the Cabinet at the monsoon session of Parliament.advertisementThe missing inventory is apart from what the Prime Minister appointed V. K. Shunglu Committee has pointed out in its report about the irregularities in giving of CWG contracts and the corruption trail being probed by the Enforcement Directorate and the CBI. Senior officials claimed that the “missing inventory” does not include furniture, which would be more in numbers than what has been disclosed so far.”Unlike government offices, we never kept a record of our furniture, nor did we number it according to the year of purchase. It’s a poor asset management, which has been repeatedly pointed out by the audit teams of sports ministry since 2006. But we failed to correct ourselves,” a senior officer of the OC’s finance wing, said.The OC CEO Singh said, “We can’t even claim back our own furniture because we don’t have proper records of that, nor can we put its worth in rupees as we don’t know in which year it was bought.” The ministry’s audit team would be doing the final exercise very soon. But it would be a messy affair still as there would be many missing links as usual, Singh said.”We are preparing this official note where we are going to present the correct picture to the ministry and also admit that tracing the missing stocks is beyond our capacity,” a senior OC official said.There is something more baffling for the OC officials as they try to bring the shutters down at 1 Jai Singh Road, the OC headquarters.”A lot of our stocks is not matching the purchases in account books as we get ready for our last audit. Besides the list we have prepared for the ministry, there were a lot of items purchased between 2006 and 2008 in the run- up to the 2010 Games and the Commonwealth Youth Games in Pune. A lot of these items are missing in our current stocks and mostly got misplaced or stolen when OC headquarters shifted to its present address,” another senior OC official said.The OC’s poor asset management and lack of proper stock verification exercises in the five years leading to the Games is reflected in what OC officials have to face daily. Contractors and vendors make a beeline to the OC headquarters almost daily to claim payment of bills for the logistics support they provided during the Games.”The problem is that the official files do not have the bills while officials within the OC authenticate their claims. We do not even have those logistics to allow for the payment. At the same time the account books cannot be completed without settling these claims,” the official said.These are mostly small vendors who did the contract in the range of Rs 5 lakh to Rs 10 lakh and may are approaching the court to settle their claims, he added.advertisementNo one in the OC is able to resolve the mystery of missing gizmos, files and bills. Perhaps the jailed OC chairman Suresh Kalmadi and his henchmen would be able to do it.For more news on India, click here.For more news on Business, click here.For more news on Movies, click here.For more news on Sports, click here.last_img read more

Donovan Mitchell, Jae Crowder help Jazz crush tired Timberwolves

first_imgKarl-Anthony Towns, who had 26 points, said the Timberwolves tried to summon energy but admitted, “We knew coming in here the odds were going to be stacked against us. But we’re professionals so we got to go out there and get the job done.”Mitchell converted his scintillating drive and dunk on the baseline and then a tough lay-in from the right angle. The game was within single digits most of the way, but the Jazz led by 24 in the closing minutes as the Timberwolves ran out of steam.The Jazz improved to 17-1 when Mitchell shoots at least 45 percent from the field and has at least five assists (he had six).Utah claimed the season series 3-1 and moved into a tie for sixth in the tight Western Conference, but it wasn’t really decided until the end.Towns had 14 in the third quarter as the Timberwolves drew within 71-70.ADVERTISEMENT 1 dead, 3 injured in Quezon road crash “For that one instance in the third, we found a way to bring it all together,” Towns said. “We need to do that for 48 minutes.”Utah finished the period on a scoring burst and led 91-81 entering the fourth on a rare dunk by Joe Ingles.Andrew Wiggins scored 14 points but shot 6 of 17. Tyus Jones had 12 points and nine assists for the Wolves.JAZZ OWNER SETS TONEJazz owner Gail Miller released a statement and spoke to the crowd prior to the game to address an encounter between Oklahoma City star Russell Westbrook and a fan Tuesday. Utah permanently banned the fan from all arena events, and Westbrook was fined $25,000 by the league.Miller, who has owned the team for 34 years with her late husband Larry, implored the crowd to do better and said, “We are not a racist community.”She exhorted fans to enjoy the competition and cheer the Jazz as loudly as ever but cautioned, “No one wins when respect goes away.”Players from both teams listened intently and applauded the speech.“To have your owner to be so forward and so out there and back us the way she did, and back Russell … that’s amazing,” Mitchell said. “That’s the incredible thing about the NBA, because, as we all know, all sports aren’t like that.”TIP-INS View comments Timberwolves: Derrick Rose (elbow), Jeff Teague (foot), Luol Deng (Achilles) and Robert Covington (knee) all missed the game for Minnesota. … Towns caught Mitchell in the back of the head during a scramble for a rebound and received a Flagrant 1 foul. … The Timberwolves went 5 for 24 on 3-point attempts.Jazz: Dante Exum, who missed 25 games with an ankle issue and only returned Monday, left the game after three minutes with knee soreness. … Utah outrebounded Minnesota 49-38. … The Jazz had 30 assists on their 44 field goals. “We moved the ball, that’s what it was,” Crowder said.UP NEXTTimberwolves: Visit Houston on Sunday.Jazz: Host Brooklyn on Saturday.Sports Related Videospowered by AdSparcRead Next LATEST STORIES Raptors beat Lakers as LeBron James struggles with limited minutes Utah Jazz guard Donovan Mitchell (45) lays the ball up as Minnesota Timberwolves’ Josh Okogie (20) and Karl-Anthony Towns (32) defend during the second half of an NBA basketball game Thursday, March 14, 2019, in Salt Lake City. (AP Photo/Rick Bowmer)SALT LAKE CITY— When Donovan Mitchell lifted off for the baseline dunk that put the exclamation point on Utah’s win over Minnesota, he didn’t even know if he was going to get above the rim.“My legs were kind of heavy on that one and I was surprised it went in, to be honest,” said Mitchell, who scored 24 points as the Jazz beat the Timberwolves 120-100 on Thursday night.ADVERTISEMENT Trump campaign, GOP groups attack Google’s new ad policy Urgent reply from Philippine ‍football chief SEA Games hosting troubles anger Duterte Private companies step in to help SEA Games hosting Hong Kong tunnel reopens, campus siege nears end MOST READ P2.5 B shabu seized in Makati sting, Chinese national nabbed Both teams got winded, but the Jazz got determined and defensive-minded when Minnesota trimmed their lead to one in the third quarter.“Once you play some defense, it’ll lead to offense and change the whole game,” said Jae Crowder, who had 18 points. “We were able to get stops, get out and run and open up the whole court while frustrating those guys.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesDerrick Favors had 17 points and 11 rebounds and Ruby Gobert contributed 10 points and 13 boards for the Jazz, who played Wednesday night but didn’t have nearly the travel adventures that beset Minnesota.The Timberwolves didn’t arrive in Salt Lake City until Thursday morning due to a severe snowstorm in Denver that prevented the team from flying. The team showed up for its charter flight a little after 10 a.m. on Wednesday but was stranded at the airport for nearly 10 hours because of high winds before returning to the hotel. Lacson backs proposal to elect president and vice president in tandem Don’t miss out on the latest news and information. PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krausslast_img read more